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exploring, evaluating, and eliminating

May 28, 2023 / Ronny Eriksson

exploring, evaluating, and eliminating

Hey friends,

I just failed to stick with my newsletter schedule. I promised to share one newsletter a week, but there was none last week. Why?

A lot of things have been happening in life. I’ve been systematically doing the newsletter-sharing process on the weekends. Last weekend I was hosting an event in Lapland and could not find the time.


I find not having time a lousy excuse, and thus breaking a promise, functioned as a good reminder of how my doing is structured.


While this happened, I’ve been consuming two exciting books that fit the scope:

  1. Essentialism: The Disciplined Pursuit of Less by Greg McKeown

  2. Good Leaders Ask Great Questions: Your Foundation for Successful Leadership by John C. Maxwell


Essentialism in this context is like the wakeup and boils down answers to questions such as:

Have you ever:

• found yourself stretched too thin?

• simultaneously felt overworked and underutilized?

• felt busy but not productive?

• felt like your time is constantly being hijacked by other people’s agendas?

Good Leaders Ask Great Questions, on the other hand, teaches you to question everything.


Why am I stretched too thin? Why didn’t I get a newsletter out last week?

In a world full of opportunities and choices, we must be able to question what is essential for our happiness. We must be able to make decisions we can stick to, which requires trust. Trust in our process.


I’ve learned the past week that you must play the why game with each decision you make. With this, I mean asking Why until you come to the core of “Why do I choose to do this?”.

You can’t do it all, so you must choose some things to focus on if you

want to succeed.

Why am I doing a newsletter?

I would have given you a fluffy answer a week ago – thus the fluffy result.

Now I have played around with it, and now I can answer WHY it is essential to my life:

  1. It teaches me evergreen skills: communication and writing

  2. It forces me to reflect

  3. It trains me consistency

  4. It keeps me engaged with those who care to listen


There are 500 of you following this journey weekly, and 70% of you read this newsletter every week.

That’s validation enough. Something here interests me. In addition to that, I grow while doing it.

All this sums up the essentialism method:

  1. Explore and evaluate: Try different things and ask why?

  2. Eliminate: Remove the fluff and doubt.

  3. Execute: Walk the talk. If you miss once, life happens. If you miss twice, there is no way back.


Be aware. Keep learning. Focus. Put what you know to practice.

Don’t take anything as granted. There is always a reason. Figure it out.


That’s the past two weeks of my life in a nutshell.




Ronny Eriksson

🧠 new nordic way weekly Feed

Dive into the pulse of the New Nordic region with New Nordic Feed - your crisp and concise source of the latest news, events, and articles.


🦄 Event – Katapult Future Fest welcomes a global community of change-makers to explore how impact investing, business leadership, and exponential technologies can be harnessed to create a fairer, healthier, and more sustainable future society for all.

There’s a need to address problems beyond symptoms and look at the root causes. By combining forces with The Conduit and S-HUB Summit, we aim to broaden the impact dialogue and strengthen our efforts toward solving the world's grand challenges. A collaborative and co-created gathering, with Systems Change at its core, this year's joint curation of KFF23 will take action and risk, and be brave and bold in contributing to better futures. I will be speaking here which is super exciting!


🚀 Article – "The Nordic Flywheel Effect: Building the Next Startup Trailblazers" explores the distinctive strengths of the Nordic region's startup ecosystem. With countries like Sweden, Norway, Denmark, Finland, and Iceland, the Nordics have become a hotbed for tech success stories and innovation. Each country has carved out its own niche, with Sweden excelling in fintech, Denmark in B2B SaaS, and Finland in gaming. Although Norway and Iceland are still in the early stages of their innovation journeys, they show promising potential. The article highlights the region's impressive track record, boasting nearly 80 unicorns and a host of renowned startups. As a result, the authors express their excitement about investing in the Nordic startup ecosystem, recognizing it as a fertile ground for nurturing the next wave of groundbreaking companies.


🌲 Community – New Nordic Way has a Telegram community that works as the low-threshold communication platform for all things New Nordic. Join the 100+ bright minds discussing, sharing, and connecting daily in various discussions. Join here New Nordic Way Community

♥️ my favourite things

🧘 Meditation app – Headspace. Headspace is a leading meditation and mindfulness app that offers guided sessions, courses, and techniques to help individuals cultivate a healthier and more balanced mind. With a user-friendly interface and a wide range of content, Headspace empowers users to reduce stress, enhance focus, and find inner peace in just a few minutes a day. It has helped me so much to build a daily habit of meditation. A 10/10 recommendation. Get 30-days free

📚 Book"Essentialism" is a highly influential book by Greg McKeown that explores the idea of essentialism as a way of living and working. It emphasizes the importance of discerning what truly matters and eliminating distractions, non-essential tasks, and obligations. By prioritizing our time and energy on the few things that truly align with our values and goals, we can lead more purposeful, productive, and fulfilling lives. The book offers practical strategies and insights to help individuals simplify their lives, make deliberate choices, and create space for what truly matters. I learned I'm far FAR away from being essential, and that is my probable reason to failure.

💻 Audiobook"Good Leaders Ask Great Questions: Your Foundation for Successful Leadership" is a book by John C. Maxwell that emphasizes the importance of questioning as a fundamental skill for effective leadership. The book underscores that great leaders understand the value of asking thoughtful, probing questions to gain insights, engage their teams, and make informed decisions. By asking great questions, leaders can foster a culture of learning, encourage collaboration, and empower their team members to contribute their ideas and perspectives. The book offers practical strategies and examples to help leaders develop their questioning abilities, enhance their leadership capabilities, and create a solid foundation for success.

🎒 BackpackRamverk Pro Backpack 32L. This is not my first Douchebag, but the one I absolutely love. The Douchebag Ramverk Pro Backpack 32L is the perfect companion for travelers like me who require a versatile and portable backpack. It seamlessly transitions from the forest to the workplace, catering to all my needs. With its durable construction and spacious design, it offers ample room for all my essentials. It's a reliable and stylish backpack that is worth the investment. I feel stupid I didn't get it earlier.

✍️ quote of the week

“Essentialism is about creating a system for handling the wardrobe of our lives.”

From Essentialism by Georg McKeown.

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